Gabriel Cruz Ferreira
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Experience

Professional path

As an independent consultant, Gabriel works and has worked on the following projects and clients. Overlapping periods aren't a mistake - they reflect clients served at the same time.

  1. Race Communications

    Salesforce Tech Lead

    May 2025 - present · California, USA · Remote

    Development lead for the Salesforce practice, reporting to the director of development. Responsible for the team of developers and administrators, release management, and DevOps. Delegates tasks to the team, sets priorities based on requests from different departments, and manages the development lifecycle.

  2. XCL

    Nearly 7 years of continuous work, from the first project as a consultant to solutions architect.

    Salesforce Solution Architect

    Nov 2021 - present · São Paulo · Remote

    Promoted to architect, continued providing technical leadership from Brazil before moving to Portugal. After the move and joining Decskill, shifted to a strategic consulting role for XCL, supporting the company's growth - greater focus on solution architecture, building in-house products both on and off the Salesforce platform, and, more recently, adopting AI tooling.

    Senior Salesforce Consultant

    May 2021 - Nov 2021 · São Paulo

    Continued on the Sicredi project, now as the team's lead developer, with the standing to propose solutions and push back on client requests in line with best practices, plus customizing the interface to fit Salesforce into internal systems, DevOps, release management, technical leadership, and mentoring.

    Salesforce Consultant

    Nov 2018 - May 2021 · Porto Alegre area

    One of the consultancy's first hires, allocated to the Agibank project, a greenfield org - requirements gathering and preparing the org for enterprise scale, including code versioning. Went on to build customized demo orgs for specific clients and support other accounts. Later allocated to the Sicredi project, an enterprise org serving multiple internal clients and developers.

  3. HCCM Consulting

    Salesforce Tech Lead

    Jul 2024 - May 2025 · Lisbon, Portugal · Remote

    Moved up to Team Lead, growing the consultancy's Salesforce practice and becoming responsible for the other professionals allocated to the project.

    Salesforce Lead Developer

    Oct 2022 - Jun 2024 · Lisbon, Portugal · Remote

    Lead developer allocated to Bank Leumi, one of Israel's largest banks - first international project with English as the working language. As the consultancy's first Salesforce practice hire, focused on building complex features for the bank, including a full omnichannel setup with priority, precedence, and agent-selection rules based on client preference, branch hours, call center rules, and holidays.

  4. Stage Consulting

    Start of working as an independent contractor in practice, part-time, on an insurance company's project - building a portal to help partners access claims information. Also helped establish the Salesforce practice within the consultancy, mentoring and taking part in recruiting.

    Salesforce Consultant (freelance)

    Jul 2023 - Feb 2025 · São Paulo · Remote

  5. Decskill · EDP Comercial

    Marked the move to Portugal. Worked for EDP Comercial, the largest energy company in the Portuguese market. As Salesforce Platform Expert, managed developers allocated from third-party consultancies, ensured post-development quality, and approved new builds against best practices. Defined processes and a documentation model for proposing new features and integrations with other systems and teams.

    Salesforce Platform Expert

    Mar 2022 - Oct 2022 · Lisbon, Portugal

  6. VR Benefícios

    Lead developer for the tool's evolution, hired directly by the client after the initial project via HarpiaCloud. Worked closely with the UX team, covering requirements gathering, development, DevOps, production support, bug fixing, end-user support, and integration development.

    Salesforce Specialist

    Apr 2018 - Oct 2018 · Barueri, São Paulo

  7. HarpiaCloud

    Start of the Salesforce work, with the first certifications and projects. On a project for Localiza, took part in requirements-gathering meetings with the client, supported documentation, and handled simple configuration, development, training, and post-launch support. On another project, for VR Benefícios, was involved from the start: requirements gathering, solution design and proposals, development, and, after go-live, kept evolving the platform - which led to being hired directly by the client shortly after. HarpiaCloud is now part of Accenture Song.

    Consultant

    Sep 2016 - Mar 2018 · São Paulo area

  8. Computer Science - UFSCar

    2015

View the full certification journey →